From Kylie Jenner, Rihanna, Drew Barrymore, Paris Hilton to Gwyneth Paltrow, check out the stars to follow now on TikTok and see why they have built such a fervent following.
For every celebrity beauty brand, there is a celebrity beauty TikTok. But which ones are worth following? We’ve rounded up the top five celebrity beauty TikTok accounts for an entertaining and beautifying scroll.
Goop, Gwenyth Paltrow, @goop
Gwenyth Paltrow’s Goop brand is infamous for its left-wing wellness products (Yoni-ei anyone?). But the Goop team doesn’t take itself too seriously on the social front. Paltrow’s team shares plenty of spark plug beauty hacks and the occasional wacky contributions from their founder — but we love the behind-the-scenes look at working at the biggest beauty startup in the world. From “managing community during the launch of a vaginal scented candle” to enjoying a work party before realizing you haven’t created any content, the girls at Goop are refreshingly honest and hilarious about the work that goes on behind the scenes in beauty.
Paris Hilton, @parishilton
The skin care line ProD from Paris Hilton. NA is quite calm on social – but that’s because founder Paris Hilton is the brand. The star serves up enough personality for all 19 product lines (which include fashion, makeup and homewares) on her personal TikTok. From hilarious posts promoting the wearing of masks (turns out you can still say “That’s hot” through a cloth mask) to videos of her and past bestie Kim Kardashian reminiscing about early 2000s beauty — her TikTok is wild beauty and a style ride that you won’t want to get off.
Kylie Cosmetics, Kylie Jenner @kyliecosmetics
Want some serious beauty hacks? Kylie Cosmetics, Kylie Jenner’s beauty line, reposts user-generated content from fans of the brand. In addition to beautiful product photos, you will find tutorials from real women. Whether you finally want to contour lip or want to know how to use a lip and cheek jelly, you will find your answers. The Kylie Cosmetics account is fun because despite being an A-lister, she puts her fans first and lets the products speak for themselves.
Fenty Beauty, Rihanna @fentybeauty
The best place to see Rihanna’s viral product line in action is on TikTok, where texture shots, fan videos and makeup tutorials from the star herself abound. This TikTok is as diverse as the brand’s mission statement, you’ll find everything from fan-made drag looks to back-to-school beauty, there’s something for everyone. The best place on TikTok to learn the ropes.
Flower Beauty, Drew Barrymore @flowerbeautybydrew
If you want the “beauty bestie” experience, follow Drew Barrymore’s Flower Beauty account. Flower Beauty’s TikTok is full of performances by Drew himself. Her beauty videos show her bare face packing the laundry, or in front of the bathroom mirror (no ring light in sight) hitting the foundation. Drew feels like your super-busy friend who still finds time to share her beauty (and life) tips with you.